Blog post #3

1. In the text "Spreadable Media", Jenkins, Ford, and Green describe appraisal as items that are not economically valuable anymore, but hold sentimental value to certain groups or people. Such as antiques, collectable items, or limited edition items. A system of appraisal the authors discuss in the book is "Neutral- admiring the objects beauty but indifferent to its sentimental value." (88). The appraisal process is considered the "Swapping of stories". I guess this is where the saying "one mans trash is another mans treasure" comes in to play. The authors discuss websites such as Ebay, and antiques Roadshow where buyers and sellers are able to auction items of any caliber through the internet.

2. Hybrid exchange according to the text is the way peer-to-peer exchanges operate within digital economies. The term "Digi-grati" is known as the "digital gift that is a gift without an obligation...". Youtube is a great example because people produce content of all types and uploads it for free for everyone to access. These people are not expecting for anything in return, audiences make the decision to like, follow, or subscribe to their channel. Youtube is an example of the term digital-grati because audiences are not obligated to provide something in return.

3. Theorist Raymond Williams describes "Residual" practice as something valued in culture. It has the ability to recirculate and stay valuable for a great deal of time. As opposed to "Archaic" practices which is referred to by Williams as, "historical forms that no longer serve any recognized cultural functions." (96).

4. World Wrestling Entertainment (WWE) was mentioned as an example at the end of the chapter because it expresses the significants of appraisal with marketing methods known to be non-residual. WWE had extremely loyal fans who collected cards, action figures, magazines, merchandise, etc. which would later be considered antiques or collectable items. Although not everyone at the time thought of WWE as a residual program, the material items that were far more valuable long term.