Blog Post #6
1. Jenkins, Ford, and Green state that the five major technical and strategic considerations are: available when audiences want it, must...
Blog Post #5
1. According to the text, Spreadable Media Jenkins, Ford, and Green believe that brand communities are courted. They feel that "the...
Blog Post #4
1) The appointment-based model of television viewing refers to the groups whom dedicate a specific time daily (or weekly) to view a...
