Blog Post #2

1. Web 2.0 defined by Jenkins, Ford, and Green is a "recognition of the relations between producers and their audiences in a maturing internet market... to somewhat relinquish control to users." (Spreadable media, 54). Examples of Web 2.0 is the development of social media, i.e.: Instagram, Tumblr, Twitter, etc. This has made it much easier for us to express ourselves, create and share content. This differs from Web 1.0 because it was less user friendly, and based on linking sites and sources together. It was not as engaging as Web 2.0. Users were extremely limited to their possibilities of what they could create and share.

2. The authors describe Moral economy as an entity that "stands behind the objective economy" (66). A moral economy according to the text, "respect the rights and interest of participants within... different systems for producing and appraising the value of transactions." (67). It is important for both media audiences and creative industries to trust each other because if their is no trust, users will begin to avoid certain creative platforms or companies. In return this will cause companies to lose profits and have less commodities to provide. For example, now that people are starting to catch on to the fact that Facebook and other companies sell users confidential information, it is causing people to expose less of their personal information. Marketers have a way of over exhausting social media platforms, they ruin platforms for users once they see that it is working. For example, Instagram and Snapchat, users loved thee sites because they were interactive and fun, now I see about 45 (being generous) advertisements a day when scrolling down my feed. The trust is already being lost because now everywhere we look something is constantly being sold to us. Business owners and entrepreneurs forgot how to give before asking. Which is the largest mistake in business. This is a reference from the book "Jab Jab Jab Right Hook". This talks about how entrepreneurs cannot assume they are the best, they cannot assume that they are good enough for people to spend their money on. They need to give before asking, whether its providing free content, interacting with followers, give aways, etc. Once users trust and show their appreciation for your service, then you ask. This is the best way to earn a profit and loyal customers in the process.

3. "Barn raising is considered a classic example of the social exchange of labor." (63). Barn raising relates to the authors discussion of gift economy because it in the nineteenth century helping others by providing work, doing labor, etc. was a how people gave gifts. labor was in relation to gift giving. Today, gift giving is more social, and digital. Giving a gift doesn't necessarily mean providing a service or labor, but providing some sort of free content for others to engage in. Relating to my answer to question 2, gift giving is a great way to gain loyal consumers rather than expecting them to with no incentive.

4. Scott Gould rejects the idea of influencers. He suggests that Marketers do not truly know who may "embrace a brand" (Gould, Scott). He suggest to "scatter" content everywhere then "gather" but acknowledging supporters and followers then expanding from there. This can increase the amount of long term clients. I agree with Gould when he says that marketers spend too much time thinking about their target, by doing so it can potentially limit relationships with other companies and consumers. By targeting a market a company is excluding other groups that may be interested in this product. If a business does not explore every possible form of social media, or engage with everyone then they may or may not get a substantial following. If a company does embrace all platforms and reach out to large audiences then they are increasing their opportunity in gaining a diverse fan base.